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Ravid Efroni

Ravid Efroni

Founder, Webply
Vienna, Austria

Independent founder of Webply, focused on EU accessibility compliance for SMBs and agencies. Writes about WCAG 2.1 AA, the European Accessibility Act, and country-specific enforcement across Germany, France, Austria, and the rest of the EU.

Areas of focus

European Accessibility Act (EAA)

WCAG 2.1 AA

EN 301 549

EU compliance for SMBs

Why I write about this

The European Accessibility Act came into force on 28 June 2025 and most SMBs and agencies in the EU still don't have a clear picture of what compliance actually requires — or what their specific country-level enforcement risk looks like. The articles on this site exist to make that picture concrete: country-by-country fine ranges, real enforcement cases, and the exact WCAG 2.1 AA failures that show up most often. No fluff, no scaremongering, no overlay-widget snake oil.

Webply is the tool I built to make compliance scans cheap and routine. Everything I write here is informed by the real scans running through the platform.

All posts (8)

Legal Compliance

15 May 2026 · 10 min read

Does the European Accessibility Act Apply to Your SaaS? What B2B Software Companies Need to Know

Many B2B SaaS companies assume EAA is a B2C problem. It is not. If you sell software to EU businesses with ≥10 employees, your login page, billing portal, and admin panel are all in scope. Here is what you actually need to fix.

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Best Practices

9 May 2026 · 11 min read

The EU Accessibility Statement That Actually Holds Up: Template, Country Variations, Common Mistakes

France fines €25,000/year for a missing accessibility statement. Most EU sites either don't have one or have a meaningless one. Here is the template that holds up legally — annotated, with country-specific notes.

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Best Practices

9 May 2026 · 11 min read

Your Cookie Banner Is the First Accessibility Failure Every Visitor Hits

GDPR forced cookie banners onto every European site. Most of them are accessibility disasters that block screen-reader users from your content entirely. Here is what breaks, what to fix, and how the major CMP vendors compare.

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Best Practices

9 May 2026 · 13 min read

EAA Compliance for Ecommerce: Why Your Checkout Matters Far More Than Your Homepage

Most ecommerce accessibility audits start with the homepage. That is the wrong order. The checkout is what gets you sued — here is what actually breaks and how to fix it.

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Agency Resources

8 May 2026 · 13 min read

How EU Web Agencies Should Price EAA Compliance in 2026 (and Why Most Get It Wrong)

Most EU agencies sell accessibility as a €2k one-off audit. That undersells the work and the recurring liability. Here is the right pricing structure, with benchmarks.

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Best Practices

8 May 2026 · 14 min read

Top 10 EAA Violations We Find on European Websites — and How to Fix Them in an Afternoon

Ten WCAG 2.1 AA failures that show up on most EU sites, with copy-paste fixes. Fix these and you address most automated-detectable EAA findings.

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WCAG Guidelines

7 May 2026 · 11 min read

WCAG 2.1 AA vs EN 301 549 vs EAA: Which Standard Applies to You? (2026 Guide)

EU businesses confuse WCAG, EN 301 549, and the EAA. Here is the simple hierarchy, who needs which, and how the three standards stack.

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Legal Compliance

27 April 2026 · 9 min read

EU Accessibility Act fines in 2026: what every SMB and agency needs to know

The European Accessibility Act has been in force since June 2025. Here is what you can be fined in Germany, France, Austria, the Netherlands, Belgium, and Ireland — with real enforcement examples and what to do this quarter.

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Want to talk EAA compliance?

The fastest way to start is to run a free scan against your own site, then drop me a line if anything is unclear.